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Immersive heritage shows draw visitors to Tianmen Mountain in Hunan_我的网站

A | 　　王老吉国际总部落户新加坡签署三项战略合作协议人民财讯8月25日电，记者从白云山子公司王老吉获悉，王老吉正式将国际总部落户新加坡，国际总部将统筹品牌推广、渠道管理与客户服务，同时探索境外加工、本地灌装等供应链模式，未来还将承担全球业务统筹、产业并购、跨境资金管理与国际化人才引进等职能。 (ECNS) -- The Tianmen Mountain Scenic Area in Zhangjiajie, central China's Hunan Province, has rolled out a series of immersive intangible cultural heritage activities for the summer season. The scenic area has upgraded its traditional folk displays into live stage performances set against the mountain landscape and introduced a creatively designed "waterfall toast", where performers in traditional ethnic costumes sing toast songs to welcome visitors. At the Tianmen Cave Square, a variety of folk performances, including lion dances and bamboo pole dances, invite visitors to join in. The scenic area has installed multilingual signage in Chinese, English and Korean, set up volunteer service points, implemented timed reservation systems, and added shaded rest areas. Since the beginning of July, the scenic area has received 97,000 overseas visitors, up 54% from the same period in 2025. (By Tang Yuxian) 。王老吉同步在新加坡落地多项合作，分别与新加坡南洋理工大学、宝钢包装、昇昇食品签署三项战略合作协议，覆盖品牌和市场调研、供应链保障与终端网络。。